The $1 Billion Property Secret Women of Colour Don't Know About: 7 Wealth-Building Strategies That Actually Work

Here's the truth nobody's talking about: Goldman Sachs just committed $10 billion to close the wealth gap for Black women. Bank of America? They've already invested over $500 million in minority and women-led funds. Yet most women of colour still don't know these opportunities exist.

I'm about to change that.

As someone who's built an empire in real estate while watching too many brilliant women stay stuck on the sidelines, I'm sharing the seven strategies that actually work. No fluff, no get-rich-quick schemes – just real wealth-building tactics that are creating millionaires right now.

Strategy #1: Master the BRRRR Method (And Creative Financing)

Let me introduce you to Janine Smith. She's been using the BRRRR method – Buy, Rehab, Rent, Refinance, Repeat – to transform Atlanta properties while building a community of over 31,000 women through Black Girls in Real Estate.

Here's why this works so well for women of colour:

The power is in the refinance. You buy a distressed property, fix it up, rent it out for cash flow, then refinance to pull your original investment back out. Rinse and repeat.

But here's the secret sauce most people miss: creative financing strategies like lease options and seller financing often require little to no money down. Perfect when traditional lenders are still playing gatekeepers.

Your action step: Start researching distressed properties in your area. Look for motivated sellers who might be open to creative financing arrangements. At Falesha Raquel Empire, we help women identify these opportunities and structure deals that work.

Strategy #2: Tap Into Billion-Dollar Financial Initiatives

Remember that $10 billion I mentioned? Goldman Sachs launched "One Million Black Women: Closing the Wealth Gap" – and they're actively looking for women to invest in.

Bank of America has already deployed over $500 million, supporting more than 1,500 diverse entrepreneurs and creating over 21,000 jobs. These aren't charity programs – they're investment opportunities where everyone wins.

The catch? Most women don't know these programs exist or how to access them.

Your action step: Research these major financial initiatives. Many have specific criteria for real estate investments and business funding. Don't assume you don't qualify – apply and let them tell you no.

Strategy #3: Build Your Investment Community

Wealth building isn't a solo sport. Schelo D. Collier built Black Women Invest into a 13,000-member community that's demystifying investments and creating accountability for consistent investment practices.

Why community matters:

• Shared knowledge accelerates learning

• Group buying power increases leverage

• Peer accountability keeps you consistent

• Network referrals create deal flow

At Falesha Raquel Empire, we've seen how powerful it is when women support each other's wealth-building journeys. The conversations, connections, and collaborations that happen in these spaces are priceless.

Your action step: Join investment communities specifically for women of colour. Start sharing your goals, ask questions, and contribute your knowledge. The relationships you build here will pay dividends for decades.

Strategy #4: Access Down Payment Assistance Programs

Here's a game-changer: The Dearfield Fund for Black Wealth in Denver has deployed $5.7 million in down-payment assistance over two years, helping 150 families build wealth through homeownership. Sixty percent of their borrowers are Black women.

California's Black Homeownership Initiative through CalHFA provides educational materials, free housing counseling, and connections to down payment assistance programs.

The reality: There are hundreds of these programs, but they're not widely advertised.

Your action step: Research down payment assistance programs in your state and city. Many are specifically designed for women of colour and first-time investors. Don't let pride keep you from accessing resources you've earned the right to use.

Strategy #5: Leverage Digital Platforms and E-Commerce

Real estate and digital platforms are converging in powerful ways. Events like the Black in eCom conference are creating networking opportunities and teaching women how to generate income streams that fund their real estate investments.

The strategy: Use e-commerce and digital platforms to:

• Generate down payment funds

• Create passive income streams

• Build credit and financial history

• Develop business skills that transfer to real estate

Your action step: Start a side hustle that can fund your real estate goals. Whether it's dropshipping, consulting, or digital products, create additional income streams that accelerate your wealth building.

Strategy #6: Start Early and Ignore the Doubters

Financial advisor Martice Brumfield says it best: "Don't listen to individuals who say you can't do it or that you need substantial capital to get started."

The biggest barrier isn't money – it's the voice in your head saying you need to wait until you're "ready."

The truth: You don't need substantial capital to start. You need knowledge, persistence, and the willingness to take calculated risks.

Programs like Black Women Build-Baltimore have successfully enabled Black women to become homeowners by rehabilitating vacant homes, proving that creative approaches can overcome capital constraints.

Your action step: Stop waiting for the "perfect" time. Start with education, then take the smallest possible step forward. At Falesha Raquel Empire, we help women create action plans that match their current situation, not their ideal one.

Strategy #7: Invest in Financial Education

Knowledge is your greatest asset. Wealth for Women of Color serves as a financial education platform empowering women to build financial confidence, while organizations like Black Women Invest focus on consistent investment practices and education.

The compound effect: Every dollar you spend on education returns multiples in increased earning power and smarter investment decisions.

Your action step: Commit to ongoing financial education. Read books, take courses, attend seminars. Make learning about money and investments a non-negotiable part of your routine.

The Real Secret: It's About More Than Money

Here's what these strategies really represent: a systematic approach to dismantling barriers and building generational wealth.

The "$1 billion secret" isn't just about the money being invested – it's about the recognition that women of colour have been systematically excluded from wealth-building opportunities, and now there's a coordinated effort to change that.

But here's the catch: these opportunities won't wait for you to feel ready. They're available now, but they require action.

Your Next Move

At Falesha Raquel Empire, we've helped countless women transition from dreamers to property owners to wealth builders. We understand the unique challenges women of colour face in real estate, and we've developed systems to help you navigate them successfully.

The strategies I've shared aren't theoretical – they're being used right now by women who decided to stop waiting and start building.

Ready to join them?

Your empire is waiting. The resources are available. The community is here to support you.

The only question is: what are you going to do about it?

Ready to turn these strategies into your reality? Visit falesha.com to learn how Falesha Raquel Empire can support your wealth-building journey with personalized guidance, proven systems, and a community of women who are building their empires alongside you.